Arrow Events

We design, implement and support event sales strategies for bars, restaurants and venues.

Arrow Events is an independent event-planning outfit with hospitality in its DNA. With 15+ years in the game, we’ve built rock-solid relationships with top-tier vendors and sharpened our industry savvy to a fine point. We’ve crafted sales programs for some of the Bay Area’s most celebrated restaurants and bars, and our boots-on-the-ground approach means we actually know what works, not just what looks good in a deck. If you’re aiming for an event program that doesn’t just run smoothly but thrives, we’ve got the tools, the team, and the chops to make it happen.

Events 101

Events 101: Building Your Foundation

What it is: We'll spend about a month getting to know your space and setting up everything you need to run a solid events program that fits naturally with how you do hospitality.

What's included:

• A polished event deck that shows off what makes your venue special

• Event management system setup (we'll figure out what works best for you—Google, Tripleseat, or Perfect Venue)

• Payment processing that's secure and talks to your POS

• Email templates for every stage—from first hello to post-event thank yous

• An inquiry form for your website

• Contracts that protect you and keep everyone on the same page

• A vetted vendor list of people we actually trust

• Clear SOPs so your team knows exactly how to handle inquiries and close deals

• Daily checklists and event day task lists

• A curated list of supplies and décor that'll make execution smoother

The vibe: Think of this as getting all your ducks in a row before you start booking.

Events 201

Events 201: Taking It Further… Two Ways to Go

Option 1: We Become Your Events Team We'll handle all the inquiry-to-booking work for you—basically acting as your events department (Monday-Friday, 9-5). You get clean BEOs ready for your team to execute, plus we're available when questions pop up.

What you get:

• Fast, professional responses to every lead

• Fully prepped event details handed off to your crew

• We'll work with your marketing team to provide content, photos, testimonials

• Vendor coordination when clients need florals, AV, entertainment, etc.

• A growing database of leads you can market to later

The vibe: We're like the events person you wish you could hire full-time, except we cost less and don't eat all the family meal. We fold into your operation seamlessly,.

Option 2: We Train Your Person Got someone on staff who should own events? We'll get them up to speed on everything—systems, workflows, best practices—then step back once they're confident.

What's included:

• Three solid training sessions

• A full month of booking reviews (like a safety net while they find their rhythm)

• Event day procedure walkthroughs

• All the documents, systems, and tools handed over in person

The vibe: By the end, your person will know the systems inside and out and be ready to run the show solo.